Best Email Newsletter Platforms

📬 Email newsletters remain a powerful tool for connecting with audiences, building communities, and driving revenue. With numerous platforms available, choosing the right one can be daunting. Below is a curated list of the top newsletter software platforms in 2025, highlighting their strengths, ideal users, and pricing.

🏆 Top Newsletter Platforms at a Glance

✍️ Detailed Platform Insights

1. Kit (formerly ConvertKit)

• Ideal for: Creators and bloggers starting their newsletter journey.

• Features:

  • Up to 10,000 subscribers on the free plan.

  • Unlimited emails, landing pages, and forms.

  • Ability to sell digital products and subscriptions directly.

• Considerations: The free plan includes only one automation and one email sequence. To access more advanced features, upgrading to a paid plan is necessary.

2. MailerLite

• Ideal for: Small businesses and startups seeking an intuitive platform.

• Features:

  • 1,000 subscribers and 12,000 emails per month on the free plan.

  • Automation workflows, landing pages, and reports.

• Considerations: Email templates are not available on the free plan, requiring users to create their own designs.

3. Brevo (formerly Sendinblue)

• Ideal for: SMBs looking for multichannel marketing solutions.

• Features:

  • 300 emails per day on the free plan.

  • Email & SMS marketing, CRM tools, and automation.

• Considerations: Daily sending limits may be restrictive for some users.

4. Klaviyo

• Ideal for: E-commerce businesses aiming for advanced segmentation.

• Features:

  • Free plan for up to 250 contacts.

  • Deep integration with Shopify and predictive analytics.

• Recognition: Named the top email newsletter software for 2025 by Expert Consumers.

5. Beehiiv

• Ideal for: Independent writers and publishers focused on growth.

• Features:

  • Generous free plan with referral program builder.

  • Native ad network and audience segmentation.

• Considerations: Paid plans start at $39/month, offering additional features like custom domains and advanced analytics.

6. Substack

• Ideal for: Writers prioritizing content creation and monetization.

• Features:

  • Free to use with a 10% fee on paid subscriptions.

  • Simple interface with built-in payment processing.

• Considerations: Limited customization options compared to other platforms.

7. Ghost

• Ideal for: Publishers seeking full control and customization.

• Features:

  • Open-source platform with plans starting at $9/month.

  • Supports blogs, newsletters, and memberships.

• Considerations: Requires more technical setup and maintenance compared to hosted solutions.

🧠 Choosing the Right Platform

When selecting a newsletter platform, consider the following:

• Audience Size: Ensure the platform supports your current and projected subscriber count.

• Monetization Goals: If you plan to sell products or subscriptions, prioritize platforms with built-in payment processing.

• Customization Needs: Determine how much control you want over design and functionality.

• Budget: Evaluate the cost of scaling as your audience grows.

📈 Final Thoughts

The best newsletter platform depends on your specific needs and goals:

• For creators and bloggers: Kit offers a generous free plan with monetization capabilities.

• For small businesses: MailerLite provides a user-friendly interface with essential features.

• For e-commerce: Klaviyo stands out with its advanced segmentation and Shopify integration.

• For independent writers: Beehiiv and Substack offer straightforward monetization options.

• For full customization: Ghost gives you complete control over your content and design.

Evaluate your priorities and test out a few platforms to see which aligns best with your newsletter strategy.